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What startups can learn from enterprise corporate messaging — Sara Varni’s lessons from Salesforce & Twilio
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What's the Right Time to Elevate a Product?
At certain parts of the company's journey, you should probably be more literal or specific about what the product does. And then as the company matures, you tend to have the opportunity to do something that's a little bit more inspirational. I just want to preface my answer on this question with I worked both at Salesforce and Twilio who generally started in the SMB market space and evolved to sell more to enterprise. But I'll say that when you think about how most enterprise software companies start, they start in the low end of the market.
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