Direct Marketing - How to Create Better Margin?

A lot of people look at y, i've got to be successful if i got to get two % response. Whereas with this whole notion of better margin, sometimes you can get a half of one% response and live in that world very comfortably. In solo, direct mail package, you are selling a product, let's say, a weight lost product. I's it should be eight to ten times cost, and it's really close in a three times cost. So what do you do? Do you walk away from direct mail? Oh no, you start trying to figure out, you know, what else can you do?