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Whoop Founder: How I Built A $3.6 BILLION Company & BEAT Apple! Will Ahmed
The Diary Of A CEO with Steven Bartlett
Is Whoop a Subscription?
A lot of it comes back to being really deliberate about the hardware that we build and why the accessories we build. We haven't touched too much on the business model, but transitioning the whole company and the whole business model to being a subscription versus a one time hardware sale changed a lot for the company. You're no longer trying to get a customer on an 18 month cycle where you come out with the new widget or 12 months cycle where you coming out with thenew widget. And what in turn that does is it makes you very focused on releasing new features that are adding value.
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