
Episode 221 - Achieving 13x Growth Through Creative, Data Driven Marketing
eCommerce Evolution
00:00
Simple Is the Key to Briilliance, Right?
Marketing is really just about optimizing your brand, decreasing friction and increasing quality creative. We always add complexity because we think it's a complex problem, but it's really just a simple problem. If an ad or message isn't simple, consumers aren't going to hold on to it and take action. But let's talk about R&D for a minute - where does research and development fit into good marketing?
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