3min chapter

eCommerce Evolution cover image

Episode 221 - Achieving 13x Growth Through Creative, Data Driven Marketing

eCommerce Evolution

CHAPTER

Simple Is the Key to Briilliance, Right?

Marketing is really just about optimizing your brand, decreasing friction and increasing quality creative. We always add complexity because we think it's a complex problem, but it's really just a simple problem. If an ad or message isn't simple, consumers aren't going to hold on to it and take action. But let's talk about R&D for a minute - where does research and development fit into good marketing?

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