Selling In The Motor Trade cover image

Interview with Jack Allman from Bumper

Selling In The Motor Trade

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Mastering Service Advisor Techniques

This chapter explores the pivotal role of service advisors in the automotive industry, focusing on strategies for handling customer objections and enhancing communication about service necessity. It discusses the integration of flexible financing options to build customer confidence and combat defection to independent shops. Emphasizing the balance of digital tools and human interaction, the chapter highlights the importance of addressing customer financial concerns early to foster loyalty and improve service outcomes.

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