Make sure that you're backing up the tech with a native search because sometimes things don't get pulled through for whatever reason based on filters. In times of crisis, people aren't going to care that you didn't see a tweet because it didn't come through the tech. You're going to know that you missed it and that's all that matters. I want to open up to the Florida for anybody asked questions. Gabrielle asked the question about what is your experience using sprinkler for social listening. Have you ever used it? "I use sprinkler for one of the eight one of the clients that I had when I was at ICUC"
Christina Garnett is the Principal Marketing Manager of Offline Community and Advocacy at HubSpot and she’s opening the playbook on community building.
Join Daniel and Christina for this Talkwalker virtual event, where Christina unpacks her 2023 strategy for building engaged communities and how to bridge the gaps between brand and consumer - all signal, no fluff.
Follow Christina:
LinkedIn: linkedin.com/in/christinamgarnett
Twitter: https://twitter.com/ThatChristinaG
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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com
Timestamps:
00:00 Intro
07:40 The HubSpot Mission
09:07 Black Friday Conversations That Hit Different
12:19 How Christina Thinks About Community
13:43 Staying Close To Our People
17:46 Creating Touchpoints Of Connection
22:56 Thinking In The Comments
25:12 The Two-Beer Buzz
32:16 The Difference Between Targeting And Community
45:33 Tracking User Culture