Navigating Demand Generation and Marketing Strategies

*from Building with Buyers*

Megan Bowen is CEO at Refine Labs. Refine Labs is a demand gen agency for growth stage and enterprise B2B SaaS companies. Also check out Ep. 78 "Hire For Customer Success, Not Customer Support."

Here’s what we cover:

Brand, Demand, and ABM. What's your approach to client work;

I’m exploring the role that customers play in helping startups build to the next round - how have you seen this play out with companies you work with;

What’s changed about how buyers buy today, and what’s still the same;

Customer research is core to the work I do with my clients - how do you handle customer research at Refine Labs;

How are you using AI, and what’s your take on where it’s going;

Early stage startups testing paid ads, what’s your advice (HINT: it's an expensive experiment, you need at least $3M-5M ARR);

What’s the biggest challenge for companies you’re working with right now;

Megan asks me her burning question.

Megan on LinkedIn: ⁠⁠⁠⁠www.linkedin.com/in/meganwhitebowen

Refine Labs: ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.refinelabs.com

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Music by my talented daughter.

Anna on LinkedIn: ⁠⁠⁠⁠⁠www.linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠