How to Avoid a Nightmare Customer Support Situation

A lot of people end up launching these scalable product-based businesses where they can theoretically get away from trading away their hours for money. But they end up with a nightmare situation where there's customer support emails at all times of day and night. How did you guys avoid that? What are some of the techniques that you guys use? I know you've hired a little bit. You mentioned some unique customer support strategies. We're not going to develop that product because it doesn't bring the lifestyle benefits we want.