Live Episode! Glossier: Emily Weiss
How I Built This with Guy Raz
00:00
Is There a Resiliency to Just Brush Shake It Off?
I have to imagine that the big cosmetics companies are looking at your customer base, very young, multiracial. Are you watching your competitors as well? Do you keep an eye on what they're doing? Well, it's interesting because beauty is not that competitive in my mind,. How many different lip products do I have in my purse right now? You don't want to know. And all different brands, like eight different lip balms and lip glosses and lipsticks. That is not a realistic expectation of any of us. No single brand can meet all of your needs when she comes to beauty.
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