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Kendall Haven on Story Proof: The Science Behind the Startling Power of Story

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What Is the Meaning of Information?

Stoic philosophy says it is not the events in our life, but the stories that we attach to those events that make them good or evil. Elsey: When information gets into the brain through some sensory organ, and then two things happen. One, you have to make sense out of it. It has o physically make senseand that, by the way, is why magic works because they are manipulating that process of sense making. So effective communication is all about trying to control that internal process"

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