This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

ESPN - The Sportsbook (388)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

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How to Scale Your Podcast Business

Digi Day reports that some publishers are reducing their podcast slate to try and regrow their audio business. NPR has focused its efforts on fewer podcast shows launching a limited run series within popular podcast feeds. The athletic has cut some of its smaller soccer club podcasts to put more resources into its flagship shows.

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