For half a millennium from 509 BC the Roman people were sovereign body in the state. Now you only have to listen to Cicero's brother offering advice on how to canvas for election at Rome and see how we inherited the Roman brand of politics. The other thing you have to think about is your reputation and public opinion. Your campaign has to be glamorous but you have to dig up the dirt too. If you can see that some accusations of crime, expenses fiddling or a sex scandal are thrown at your rivals. That they're always coming to your house, that you look the part and that the electorate feel they're sharing in your fame.

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