Chat GPT Could Be a Threat to Google's Business

Google is reportedly developing its own chat bot called apprentice bard. It hasn't been released to the public, but according to CNBC, Google employees are testing out apprentice bard internally. This comes with some really big potential problems for a company that relies on those digital ad spends in search result in order to get revenue. Do you serve ads against responses? I mean, there's nothing saying that you couldn't. But I don't know if that would end up generating the same kind of revenue that the traditional ad search ad income does.