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The Nine Steps of a One Page Marketing Plan
Perfect sets a single one page canvas divided into nine squares. The goal of the before phase is to get someone to recognize that you exist and kind of indicate interest. Some one's indicated interest, and we want to nurture them through that whole process,. And then the during phase is toget them to make their first transaction with you. We move into the after pacer when someone's already client, and how do we make them a raving fan who buys more from you? So they're the three major phases. Now within those phases, we've got three blocks within the canvas, so making a total of nine, nine blocks within the whole marketing plan canvas.