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#126 MMM, CLV & Bayesian Marketing Analytics, with Will Dean

Learning Bayesian Statistics

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Exploring Bayesian Analytics in Marketing

This chapter discusses the speaker's journey from studying Bayesian statistics to applying it in marketing analytics, focusing on customer lifetime value and the role of open-source projects like PyMC. The conversation highlights the shift from traditional statistical methods to modern analytical tools, emphasizing the importance of community and technology in enhancing marketing strategies. Key topics include the use of counterfactual analyses, time series predictions, and hierarchical Gaussian processes in driving better decision-making in marketing.

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