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The Rise of Ultra Fast Delivery
We are democratizing the right to laziness, says turanjan salor the u k. The sudden ubiquity of these services signals the rapid build of a new consumer prototype that will be hard to resist. A whole generation is about to come of age experiencing goods and services as simply things you can have delivered to your doorstep fast. As former amazon ctive briton lad put it, the desire for speed on the part of consumers will continue to increase. But this desire for speed is unsettling. It has stoked a mind set of permanent consumer impatience and the expectation of immediate gratification every whim. This can't be healthy.