How to Build the Perception of Something

Joshua Steinman: A few days ago, you were talking about this specifically ready to like clickbait and you said something I had never really thought about before. But after a while, you create a self-sustaining reaction. You create the demand for a new kind of take that will fund itself. People will just pay other people to spread your hot take on their own. So occasionally when I've been like, had these moments of boredom, I've just flash typed up these so far I've done too.