2min chapter

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22: Kate Raworth: Doughnut economics and thriving in balance

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CHAPTER

The Golden Test of Strategy: How to Define Donut Economics

Alistair Campbell says growth is a wonderful healthy phase of life. But nothing in nature succeeds by growing forever, he argues. So how do you frame what you're saying as a political message? "We are for a UK that thrives" 'It's a vision that makes far more sense on the doorstep than GDP to grow,' he adds.

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