Direct Outreach, Avatars, and Niche Strategy

#597 Ever wondered if you could turn your voice into a six-figure business? In this episode, host Kirsten Tyrrel sits down with veteran voice actor and coach Paul Schmidt to unpack how he built a thriving six-figure career in voiceover. Paul shares his journey from radio to freelancing, why direct client outreach beats waiting on agents or casting sites, and how his background in sales and marketing gave him an edge in landing repeat clients. He breaks down the training process, industry niches, and outreach strategies every aspiring voice actor needs to know, plus offers insider advice on pricing, positioning, and avoiding common pitfalls. Whether you’re curious about getting started in voiceover or want to sharpen your client-acquisition skills, this conversation is a masterclass in turning your voice into a profitable business!

What we discuss with Paul:

+ Transition from radio to voice acting

+ Building a six-figure VO business

+ Importance of sales and marketing skills

+ Direct outreach vs. agents/casting sites

+ Training and coaching for voiceover success

+ Finding your niche and genius zone

+ Using avatars to target ideal clients

+ Tools like LinkedIn and Apollo.io for outreach

+ Pricing, rate guides, and knowing your worth

+ Playing the long game with repeat clients

Thank you, Paul!

Check out VO Pro at VOPro.pro.

Check out Paul Schmidt at ⁠PaulSchmidtVoice.com⁠.

Get the 7 Steps to Starting and Developing a Career in VO.

Follow Paul on Facebook and YouTube.

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