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Attention, Adtech Hype, and Getting Denied a Raise with Eric and Joe

Open Market

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Shifting Paradigms in Ad Tech

This chapter explores the evolving ad tech landscape, emphasizing the importance of understanding one's audience and communicating effectively. Amidst a backdrop of recent optimism driven by AI advancements and strategic mergers, the speakers reflect on their personal experiences and the evolving perceptions within the industry. The conversation highlights the need for patience and resilience, signaling transformative developments on the horizon for established players and new entrants alike.

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