Chapter 3 Creating an Opportunity Hypothesis - The Product Book
The Product Podcast
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Using the Cono Model to Find Opportunities
A good leader will have a reasoning behind the demand, or even be willing to change her mind if you provide proof it's an invalid opportunity. The cono model defines three principles that a product needs to achieve to be successful over time. Looking at where your product falls can help you uncover opportunities to work on next based on unaddressed or unspoken needs.
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