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Is There a Brainstorming Session on Ideas?
Wright: Where do good ideas come from? And i've a view on this which is a little contrary in and actualy, i think were start up studios and incubators can fall apart. So we observe the problems, we see a pattern, we actually build the product to solve it. We deploy it across ourpr folio. We have built in customers. We we dog food it. Once we know it works, then we release it to the world. But it's really a problem first kind of mentality, and then solving the problem that i think makes us stand out and a little bit different from other people that have attempted this.