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Everybody's Business: The Business of KPop Demon Hunters

Odd Lots

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The Evolving Landscape of Movie Releases

This chapter explores the unexpected success of a K-pop song associated with an animated film that bypassed traditional theatrical release. It analyzes the disconnect between studio executives and audience preferences in the current streaming era, while discussing the challenges of measuring viewership and revenue. The conversation emphasizes the need for creative risks in Hollywood amid declining movie attendance and an overreliance on established franchises.

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