5min chapter

Marketing Made Simple cover image

#78: Is Your Website Costing You Customers?

Marketing Made Simple

CHAPTER

How to Lead a Customer Where You Want to Go on Your Website

Kurt Stockwell is one of our story brand certified guides. He was working with a client who came to him and said, "There are people coming into our office because they can't figure out what they're supposed to do on our website" Kurt: If we can point their user directly to what they're looking for consistently, then the phone rings less. And he remaker, that's what we want you to be able to do as well.

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