4min chapter

Decoder with Nilay Patel cover image

The surprisingly complex business of toys, with Hasbro CEO Chris Cocks

Decoder with Nilay Patel

CHAPTER

The Growth of Magic the Gathering

The strategy for growing Magic overall over the last, call it five years has been what we call segmentation. We embrace new segments and actually build bespoke products for them. And again, kind of focus on doing right by the player, we would tend to be rewarded for it.

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