I've spent the majority of my career marketing to marketers and I have two young children that are in early education themselves. So yeah, like the first 30-day ramp when I was at Bright Wheel was all about figuring out who our customers were. It is a nice bubble because we do get each other and understand a little bit better pain points and solutioning. But I do think that there's still a method to the madness if you are a marketer, not marketing to marketers.

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