Jason Henderson
Geniuses Of Copywriting
Email Marketing - Why You Shouldn't Email Unengaged Subscribers
Justin goff: People are drunk on the engaged, non engaged. He says some email lists have strict regulations about who can and cannot be emailed. And he warns that ignoring unengaged people is just leaving money on the table. "You shouldn't be slamming unengagement people like who haven't clicked in over 90 days"
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