Navigating Advertising in the AI Era

This chapter explores the changing dynamics of advertising in the digital landscape, emphasizing the role of AI platforms like OpenAI in shaping future ad networks. It discusses the balance between traditional advertising and SEO, highlighting new ad formats and the importance of targeted engagement. The conversation further delves into the complexities of data usage in advertising, the evolving nature of online transactions, and the growing significance of innovative marketing strategies in an AI-driven world.