#390: The Barbeque Legends Club - Helping Aussie's Barbeque Better
Let's Talk Loyalty
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How to Stand Up to Community Conversations
Mike Downey: The way we use that, we kind of take a step back. Like again, this is less about barbecues galore and more about barbecuing. We don't interfere in the conversation if it feels commercially sensitive. So I can see that's something that totally resonates for you guys. He says there was some nervousness at the beginning but now they're very comfortable with what they're doing.Downey: It sounds like the vision is so clear in terms of the focus on the category,. rather than the focus on barbecue's galore.
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