AI & the future of media with The Atlantic CEO, Nicholas Thompson
Azeem Azhar's Exponential View
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Navigating Media's Traffic Challenges
This chapter explores the decline in referral traffic for media publishers from search engines and social media, emphasizing the impact of new platforms and AI technologies. The discussion highlights the need for fair compensation between media organizations and AI companies, addressing challenges in economic leverage and negotiations. Additionally, it introduces the innovative business model of ProRata as a potential solution for traffic competition in the evolving digital landscape.
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