106: Breaking Kids Out of ‘The Man Box’ with Jonathon Reed
The Peaceful Parenting Podcast
The Importance of Identity in Marketing
"I think that comes down to effective marketing and people have kind of figured out, yeah, if we can make this a boy thing, we can sell more of it," she says. "As soon as you have like this pigeon hole like identity and you can enforce that with your peers, like it's just a little bit safer," the writer adds. 'You have a quick and easy thing in common with the other boys at your school'
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