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EP 77: Ryan Smith (Utah Jazz Owner, Qualtrics Co-Founder): HS Dropout Turned Tech Founder Bought His Hometown NBA Team

The Logan Bartlett Show

CHAPTER

Journey from Academic to Corporate Market and Challenges Faced

The chapter explores the guest's experience of expanding their business from the academic to the corporate market, including the initial challenges they faced and how they overcame them. It highlights the difficulties of targeting corporations due to limited marketing funds and how leveraging the academic market and forming connections with MBA students helped gain traction. The chapter also discusses the use of research studies to acquire customers and establish credibility.

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