The Sweet Journey of Krispy Kreme

This chapter explores the rich history and evolution of Krispy Kreme, from its humble beginnings in 1937 Winston-Salem to its modern advancements and challenges. It covers significant milestones, including the introduction of the Hot Light, corporate controversies, and the impact of pandemic promotions. Additionally, the chapter compares the brand’s nostalgic appeal with Dunkin' Donuts, emphasizing the unique aspects of each company's offerings and market strategies.