Marketing Against The Grain cover image

The Great Content Collapse

Marketing Against The Grain

00:00

The Deteriorating Partnership Between Content Creators and Google

This chapter explores the diminishing value exchange between content creators and Google, revealing a troubling trend in the ratio of pages scraped versus visitors sent. The discussion also highlights the impact of AI on search queries, where more information is presented directly by Google, subsequently reducing traffic to external content sites.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app