15min chapter

Chit Chat Stocks cover image

Launching a Quality Portfolio From Scratch With John Rotonti

Chit Chat Stocks

CHAPTER

Understanding Terminal Value in Finance

This chapter delves into the concept of terminal value, emphasizing its significance in long-term cash flow projections and the characteristics of businesses with enduring appeal. It uses examples from sports teams and luxury brands to illustrate the emotional connections and brand heritage that sustain high terminal value over generations.

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