Amazon's retail did grow a lot for two years after the start of the pandemic and Amazon stock prices went up and up. There was this strong narrative that people probably remember just as consumers or citizens at the beginning of the Pandemic that it was going to drive sort of a permanent shift from shopping in person to shopping online. People would say things like oh e-commerce has just been accelerated by five years or 10 years or 15 years again one of these tech determinist narratives in a certain way I think it's like problematic in so many ways because it's like what is e-commerce.

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