Side-Hustles, which - with a lot of hard work - evolve into full-time businesses are a theme of many entrepreneurial journeys. We’ve covered a fair few on this show.

But Brenden Marquardt’s story is particularly interesting for a few reasons: even though he was in a well-paid finance job, and knew he wasn’t great at ‘ideas’, he did the groundwork to be ready for when the opportunity he was looking for presented itself.

On today’s show Brenden, Co-Founder of Homestead Brands talks to Dan about how a chance click on a website led him to buy Lori Beds, his methodology for working ‘on’ not ‘in’ the business

“When I hired my first executive team member Dodes, who manages our product - the manufacturing, relationships, logistics and things like that. Even before I hired him, just talking with him, I realised we had set our goals way too small, because I didn't know how to do any of those things that he spent every day doing in the furniture industry”.

And why Brenden takes inspiration for working with other family members in his business from ‘The Sopranos’.