3min chapter

The Long Game cover image

The Future of Content Marketing (Live Panel with Devin Bramhall, Ali Orlando Wert, and Anum Hussain)

The Long Game

CHAPTER

How to Be a Successful Creator

I'm kind of sick of everyone being a creator. There's like this deluge of information online and anyone who's ever been a leader or done something for more than three years is now an expert on it. And so I am really sick of creators, I'm really sick of companies being like, oh, but how do we make our newsletter like this creator? How do we makeour blog more entertaining? Like how do we do that? We don't need, we are a business. And we should act and behave like a business. You're just saying things are nuanced. Yes, like nobody wants to hear that.

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