Behavioral Science For Brands: Leveraging behavioral science in brand marketing. cover image

Interview: Steve Martin, author of Messengers, on the eight key traits of an effective messenger

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

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Intro

This chapter features a guest expert in influence and persuasion, discussing insights from their book 'Messengers'. The conversation sets the foundation for understanding the traits that make effective communicators and the science behind our listening choices.

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