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Rory Sutherland | Nassim Taleb Wrote The Book Jacket For Alchemy

The Incerto Podcast

CHAPTER

The Most Profitable Speed Camera in Ethics by a Factor of Three

There are two possibilities. It's a problem with the motorists You know you happen to of course a stretch of road where boy racers love to Wellie it along in a you know Souped up Citroen whatever it is. That might be or it might be it's aproblem with a signage in Other words, you know you have put a sign saying 50 and people will not slow down very dramatically for fear of someone hitting them from behind. May well suggest that what you need to do is is basically Redesign the road markings on the signage.

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