Today I'm answering a question from a listener who is wondering if lower-cost offers are a better approach in 2023 given the skyrocketing cost of living. In this episode I share my views on this topic.
- Why payment plans are more appealing in this tough economic climate - but a tripping hazard to beware of
- Why I believe we are experiencing 'low-cost offer fatigue' and the impact of this on our business
- The growing trend towards programs with higher touch points
- The benefit of ensuring you are pitching the right offer to the right audience
- Why it's critical to factor in rising costs of living and increasing business operating expenses to your offer price point
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