Balsomic is an online content marketing company based in San Francisco. Founder and CEO of balsomic, John Sutter left his job at adobe six years ago to start a new business. He says he spent months before launch 'studying and studying' for the idea. But that hasn't stopped him from learning more about what he's doing now.
Twenty pages into reading his first business book, Peldi Guilizzonni (@peldi) closed it for good and told himself, "This is not for me. I'm never going to start a business. It's insane." Not long after that, he rolled up his sleeves and got started building Balsamiq Mockups, which would go on to employee dozens of people, serve thousands of customers, and generate over $6M per year in revenue. Over ten years later, it's still going strong. Learn about the path Peldi took to get where he is today, why he's a legend among bootstrappers, and how he's building a business that's meant to last.
Transcript, speaker information, and more: https://www.indiehackers.com/podcast/085-peldi-guilizzoni-of-balsamiq