Let fires burn, w/Selina Tobaccowala of Gixo
Masters of Scale
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Introduction
Cheryl Kellen runs a healthcare company called Apostrophe Inc. She drove 1,000 miles across Colorado to meet her customers face-to-face. Patients were hit so hard by unexpected bills, they avoided doctors entirely. The insights from this road trip invaluable, but they came at a steep price.
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