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How to Make Better Decisions | Daniel Kahneman

Good Life Project

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The Importance of Noise Unbiase

Bias is generally what might happen in an individual context. One person has a certain orientation, they may or may not be aware of it. And it leads to a decision or an action and an outcome that reflects that bias. But when you take 10 of those people, or 100 or 1000 or 10,000 of those people,. each with their own different bias and taking the exact same set of facts, but landing on very different decisions and very different outcomes. It's almost impossible to try and make it more standardized or uniform.

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