The Importance of Style

I was always fascinated with why people gravitate towards certain things. Having come from the fashion industry, it was great for me to say there is no right answer. I did an experiment at Milan and Solone where we had people walk through three different rooms with different colors, sense, sound, textures,. They see how their bodies were feeling in these different aesthetic environments. The aesthetic environment that their mind thought it liked the best over 50% of the time was not the one their body felt most comfortable in.