3min chapter

Product Marketing Life cover image

A unique approach to product marketing | Anna Daugherty, Stoplight

Product Marketing Life

CHAPTER

Product Marketing

Anna, i love the way that you kind of presented it as one of the first things in the presentation. I think a lot of times when we're introducing new topics, either internally or to our customers, there is going to be a sug sub segment of that audience who's going to feel like, oh, maybe i should have known this. So once you're able say that, thiy c, look, a lot of people don't know this, you immediately remove that discomfort around not knowing something. It helps when you can have quatifiable data. Especially, again, given the audience you are speaking to, being a lot of product managers,. A if you can,

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