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The Importance of Community in Content Marketing
CBD is an education play and some trust play more than anything, especially being quote unquote, somewhat new category or just an unknown category. We do a lot of things like when you first come on the website, we have a video that pops up of me and Angie and it kind of takes you through a different story mode. And so I think that you guys really nailed it with that because it's such a potent combination of somebody legitimately wanting to help you,. Somebody that has been in the dark places and then somebody that found a solution that kind of wants to spread to other people. But this refund day, I got to give credit where credits do. It was perfect considering community