Automating Real UGC on TikTok
The Unofficial Shopify Podcast
00:00
Is This User Generated Content?
In my Venn diagram, influencer fits within creator create. They're people who are really good at their phone video,. Most of the time, that feels well, that aids engaging content. And then as you move down the spectrum, you have like UGC or some people talk about IGC, which is influencer generated content. But customers are already catching on to the fact that a lot of that UGC is created by the same few faces for all these different brands.
Transcript
Play full episode
