2min chapter

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QC #24: Emotional product design

Quick Coffee

CHAPTER

Emotional Design - Building Trust and Deliciousness

Emotional design is building this bridge between products and the, and the actual human. How do companies achieve that? What are the methods they apply in order to exactly get that? And it comes down to basically two things. It is you want to build trust and delightfulness because delightfulness is what makes your product better than any other product.

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