
Live from Sydney: Breaking the Laws of Average
On Strategy Showcase
00:00
Creative Innovations from Australia
This chapter explores the influential and creative milestones in Australian advertising over the past decades, exemplified by campaigns like 'Dumb Ways to Die.' It highlights the importance of community involvement and local context in shaping successful strategies that resonate globally. Additionally, the panel discusses the balance between creativity and strategic thinking in adapting campaigns for local markets while navigating the evolving advertising landscape.
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